Icehotel and Vidde partner to pave the way for the electric future of snowmobiling

Torne River in Swedish photographer: Asaf Kliger

Icehotel partner up with the Swedish entrepreneurial company Vidde, building tomorrow's sustainable electric snowmobile. The partnership aims to pave the way for a more sustainable future and to offer Icehotel guests a unique outdoor experience engaging all five senses.

Every year, when the Torne River turns to ice, a new Icehotel is created in the small village of Jukkasjärvi in the north of Sweden. The river's ice transforms to design and architecture - an ephemeral art project and the world's first and largest hotel built of snow and ice. In addition to this unique art and hotel experience, hotel guests can experience several outdoor activities. Some of the far most popular are snowmobile tours in the wilderness, searching for the magical Northern lights.

In the future, Icehotel will be able to offer guests a beautiful snowmobile ride in the wilderness in complete silence. This is thanks to Vidde’s electric and sustainable snowmobile. This opportunity will give the guests an exceptional experience and feeling of being present in nature in a completely new and unique way.

In Spring 2023, Vidde will build the first prototype for the world's most durable electrified snowmobile, and it will be named Frankenstein or Frank. The plan is for the Swedish-made snowmobile to be in commercial production at the turn of 2024–2025.

– To offer our guests asnowmobile safari tourin total silence feels amazing.To partner up with Vidde and introduce this cool and sleek machine in our facility is the right step forward in our sustainability thinking. Going out on a snowmobile ride on a day when the sun is shining and the sounds you hear are merely from the birds, dogs or the snow that creaks feels incredibly harmonious and luxurious, says Marie Herrey, CEO Icehotel.

The electric snowmobile will have a battery pack sufficient for a ride of 10 miles of driving and is enclosed in a unique thermos that protects against the cold. Icehotel will be an essential part of the development and will play a significant role in the development of Vidde.

– Testing and developing Vidde with the conditions that surrounds Icehotel is perfect for us. Here you have the unique combination of periodically severe arctic cold, a wide spread of users from all over the world with different prior knowledge, and everyone sharing the dream of being close to nature. Added to this is our shared vision of creating a solution that makes a long-term difference for the climate. All This makes it possible for guests to experience a fantastic serenesnowmobile ride across Torne Älv and chase the unique northern lights, concludes Christian Lystrup, CEO Vidde Mobility.

For more information and interview requests, please contact:

press@icehotel.com

Visit our press page for pictures and more press releases:

https://www.icehotel.com/media

About Icehotel

Icehotel opened in 1989 and is beside a hotel also an art exhibition with ever-changing art made of ice and snow. Icehotel is created in a new version every winter, completely made of natural ice from Torne River, one of Sweden´s national rivers and last untouched waters. When the winter season´s hotel has melted back into the river during the spring, a part of the hotel remains; a place where visitors can experience the ice and snow all year round.

Breif fact about Icehotel

  • 44 warm hotel rooms
  • 28 warm chalets
  • 18 year-round open art & deluxe suites of ice (-5 degrees Celsius/ 23 Fahrenheit)
  • 36 Winter Open Art Suites & Ice Rooms (-5 degrees Celsius/23 Fahrenheit)
  • 1 accessibility adapted Art Suite made of ice (-5 degrees Celsius/23 Fahrenheit)
  • 3 meeting rooms
  • 1 ceremony hall made of ice and snow in the winter hotel (mid-Dec - mid-April)
  • 1 movie theater made of ice and snow for 29 guests, open all year round
  • 1 exhibition room made of ice and snow
  • 1 Icebar
  • 3 restaurants
  • 3 wilderness Camps

www.icehotel.com
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About Icehotel AB

The ICEHOTEL in Jukkasjärvi is both a world-unique hotel and an art exhibition crafted from snow and ice.

Inspired by the Torne River, the first small gallery showcased art made from the river’s frozen waters. Since then, ICEHOTEL has been reborn in a new form each winter - a magical and fleeting creation that melts back into the river as the spring sun warms.

Now, over 30 years since we began, it’s possible to enjoy this magical experience all year round. ICEHOTEL 365, cooled by solar power, maintains a steady minus-five-degree temperature, allowing our guests to marvel at fantastic ice creations even under the midnight sun in summer.

Contact

Marknadsvägen 63, 981 91 Jukkasjärvi

0980 - 66800

www.icehotel.com